This is the English translation of the article published on September
21th 2014 here. Indeed the
same points touched by the article apply for others brands of device capable of
listening to the body, record and transmit data. But I think that Apple has the
capacity to spread it out like an object of desire, perhaps like a jewel. Then,
allow me some silly and hopefully entertaining considerations about the future
that awaits these wearable not-privacy enhanced technologies.
Apple has begun to advertise on his site the Watch, a device shaped like a
wrist-watch that will come out in 2015. Considering the crowds of Sybarites who
huddled and lined up to buy the latest mobile, even that such article costs a
considerable sum, I think it is worthwhile to make a few early considerations
early about the object, because it is a technological innovation with social
From the presentation page of the Apple
Watch, under the technical specifications: "[...] a specially designed sensor
that uses infrared and visible-light Led's and photodiodes to detect your heart
rate during workouts and when using the Heart Rate Glance. This allows Apple
Watch to provide a comprehensive picture of your workouts and daily activity
It is not a watch, but it's a computer leaning against the body, that listens
and monitors the body. The new iWatch is presented with the fallen of the
proven formula of the "i" in front, used by Apple from iMac onward and that
aims to capture the market of health-tech. It is the extension of a device, the
Apple smart phone, with which it communicates via bluetooth. The device
will also be able to give information about time, weather and messages
received. What makes it innovative is the ability to measure heartbeats. It is
presented as a tool for amateur athletes, who can measure their performance by
comparing the time it takes to travel a given distance with the effort
consumed, it will be able to store these data and compare them with those of
friends or competitors.
This is not the only possible functionality, a tool that can listen to the
pulse permits the user to submit to a doctor a history of his own heart in form
of a log, allowing more accurate diagnoses. Any person having or that had heart
problems will have a natural benefit from the ability to monitor himself.
The Watch is able to know if a person is alive or dead, notices the changes in
heart rate and therefore it can claim itself to be a tool to monitor the
elderly and lonely people, surpassing the Gps elderly tracking system.
The human heartbeat is related to changes in mood and emotions, combining this
information with geo-localization, address, time of the day and knowledge
of the type of activity going on, it is conceivable that a space for new
systems of profiling users is being created. There will be no need to ask if
they liked the movie they just have seen at the theater, or if they are
frightened by the increased life insurance policy, or if they are still in
love, or they understand the news on Tv, perhaps also the feeling that give
that advertising or that political supported message.
Being able to know and to communicate the status of the vital functions of the
person wearing it, and the address where he is, that Watch also represent a
useful tool for social control, such as of an apprehensive parent that wants to
know that their children are in no danger and can be reached anytime while away
from his sight. A double tap on the icon of the contact person will procure a
flip of the wrist. To say: I'm thinking at you. I like you. Are you okay? Back
home in a hurry that dinner is ready. Be seeing you.
A formidable tool for market research, essential for the health care of people
at risk, very useful for those who are commited to physical activity, willing
and able to control and monitor. I am talking about athletes, people with a
health condition, the elderly, lonely people and children. Missing someone?
There are all the prerequisites for Apple's entry into the bio-metric being a
success. Competitors will follow as soon as the bio-legal conditions permit,
Google and Facebook already know too much about their customers to afford to
dive now into bio-metrics, the task of opening the road is delegated to the
innovative Apple and its refined public of the hegemonic class.
A body measurement tool perpetually connected to the network is something that
George Orwell could not have imagined in its practical implementation, but
surely it could not have assumed the perversion to leave the economic burden on
the individual who is being monitored. The electronic bracelet is not a
punishment for the deviant of the norm, but a very expensive object, which
represents the status of belonging to the social elite. You have to show quite
some cash to prove belonging to the class, it doesn't come for free.
Speculations: It is possible that in the future life insurance companies will
offers discounts for those who give availabilty to their body's aggregated
data? Sentimental meetings will be preceded by an exchange of data in safe
verification of good health? Absence of Mst and goodness of transmittable
genes? Data are a commodity.
An object who saves lives. A Life as a subordinate. The positivities are
significant and also the social utility, then the objects that interact with
the body will spread widening his area of action. In the future it may for
example monitor the level of acidity of sweat and extend the possibility of
The authorities, while trying always lesser punitive ways to prevent problems,
will definitely be interested in the opportunity to learn about the emotional
and physical state of the population they need to protect. Here we could have
the car that will not start if the watch does not waive the ok to ensures that
the driver is sober. You will need to remove the watch -log off of the system-
to take drugs without a prescription without being noticed, and must wait to be
sober again before putting it back on. Conceivably there will be a "mute"
function that only those who can afford to increase the bonus / malus of his
life will use, because disconnect from the system will be risky and expensive
as privacy is.
A little of sci-fi: The next step could be to allow the watch not only to
listen, but also to communicate with the body, as a permanent flebo, for
example by providing insulin to a diabetic when required without the need of
his intervention. The same thing could be done for anxiolytics and
tranquilizers, but in this case the name of the futurable object will be iSoma